The Guardian, Nigeria's most credible and trusted newspaper, is pleased to
announce the launch of Guardian Brand Studio, an innovative multi-platform content
marketing solution for advertisers.
Following on from the launch of Guardian TV
and the overhaul of its digital platforms, this launch demonstrates The Guardian's
ongoing commitment to being a leader in the market.
Guardian Brand Studio consists of a team of writers, designers, videographers,
developers and researchers that work with advertisers to create branded content to
reach influential and well educated audiences in Nigeria, the diaspora and globally.
We use our journalistic and storytelling skills to work with brand marketing
departments to create compelling content that will engage audiences on our
platforms and beyond.
Toke Alex Ibru, the Executive Director, The Guardian Newspapers, stated, "The
media industry is continually evolving and requires publishers to adapt to the ever
changing needs of our audience and advertisers. The launch of Guardian Brand
Studio continues to build on our vision to become the most progressive and
innovative publisher across the region".
Daryn Wober, CEO Ventra Media/ Guardian Digital said, "The Guardian Brand Studio
will allow our advertiser partners to create content and tell stories in partnership
with a leading news brand. All the skills that The Guardian has built around
multiplatform journalism and content creation can be harnessed for the benefit of
their brands."
The studio has already worked with brands such as Zenith Bank, Jumia, Nairabet
and United Capital to deliver campaigns using editorial, photography, video, info-
graphics and technology.
Advertisers provide Guardian Brand Studio with a creative
brief and the team deliver a content and distribution strategy before moving to
production and syndication. Content is then made available across all of The
Guardian's platforms including print,online, Guardian TV and social channels. Clients
are also then able to utilize content and assets across their own platforms to
achieve maximum reach and impact.
Further information on Guardian Brand Studio can be found at www.guardian.ng/studio or by emailing studio@guardian.ng
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